Is Townbase a single product or a platform?

Townbase is a platform — a suite of products built on shared infrastructure. You can use a single component like a widget or API, or deploy a full white-label city guide. Most customers start with one product and expand over time.

Do I need a developer to get started?

Not necessarily. A full branded city guide can be up and running in around two days with no development work. If you want to build custom experiences using our API or embed widgets into an existing site, a developer will be useful — but the barrier is low.

Is this only for cities and municipalities?

No. Cities and municipalities are a core customer segment, but Townbase powers event discovery for media organisations, tourism boards, destination marketing organisations, regional portals, and businesses of all sizes. If your audience needs to find out what's happening locally, Townbase is built for you.

How is Townbase different from Eventbrite or Facebook Events?

Eventbrite and Facebook Events are tools for individual event organisers. Townbase is infrastructure for the organisations that aggregate, curate and publish local content at scale — cities, media houses, and platforms. We don't sell tickets and we don't compete with your existing ticketing provider. We make your entire local event ecosystem discoverable in one place, under your brand.

Can I use just the API, or do I have to take the full platform?

You can use just the API. Or just a widget. Or just a branded guide. Townbase is modular by design — you take what fits your use case and can add more as your needs grow.

Is Townbase GDPR-compliant and EU-hosted?

Yes. Townbase is built and operated in Northern Europe, data is stored within the EU, and the platform is designed to be GDPR-compliant by default. For public sector and municipal customers, this is a core requirement — not an afterthought.

How quickly can we get started?

A branded event guide can be live in approximately two days. Widget integrations can be done in under an hour. API access is available immediately upon request. There are no lengthy procurement cycles or heavy implementation projects.

Townbase for Media Houses

Build your branded social media platform centering on local event discovery, activities and places

Big and small media groups — and their publications — find it increasingly hard to fight for people's time and wallet share. Townbase PaaS Platform® allows media groups and their brands to launch engaging house branded media services for their audiences on a single PaaS solution. Townbase's resell & partner distribution model offers new expansion and revenue opportunities with integrated native advertising and business subscription services.

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Tick the boxes and start the journey

Don't want to invest millions into developing your own social media services? Don't worry — we have it ready for you, white-labelled.

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Branded Event & Activities Guide

Tailor your new social media service around events and happenings calendars to reflect your brand consistently across all platforms. Does anyone actually offer a great local guide which answers: "What's On Around Me Now?" Now YOU can, with Townbase!

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Source content with your readers and give them the tools to create

Townbase EventGuide® 'Comes with Content'. With tens of integrations already done your new service is full of great content from day one. Give your partners and readers the keys to add their own events and places. By accumulating the richest content catalogue you will have new tools which improve local news production.

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Integrate with your publications, brands and back-end systems

Connect seamlessly with Townbase XML Platform®, Townbase REST API Platform® and Townbase Widgets®. Connect content with your own Ad tooling, layout programs, and content distribution platforms — cross-feed content and Ads to create delightful experiences for your readers whilst driving sales.

Launch your new centrally managed social media service — shared by your brands or as a stand-alone

Ditch the scattered tools and embrace a centralized approach which engages your audiences and invites them to be part of the story. Townbase | Better.Together.®

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Launch your engaging discovery guide

You know your audience. We help you tailor a new social media service for them — with your brand look & feel elements.

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Cross-use content in titles and publications

Feed your titles and publications with the richest content catalogue on the market — owned and operated by you.

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Monetize with native advertising, content boosting and subscription services

Add-on components improve monetisation. Allow users to boost content visibility, subscribe to premium organiser features, and buy local advertisements directly on your publications — whether print or digital.

Frequently Asked Questions

What is Townbase EventGuide?

Townbase EventGuide is a Discovery Guide for people — call it your own TimeOut with steroids. Guides are always white-labelled to clients' look & feel requirements. It offers a centralised platform for event marketing teams to manage and promote events, with integrated calendar management, audience engagement tools, monetisation and analytics.

How does Townbase EventGuide help with event management?

Townbase EventGuide streamlines event management by offering automated workflows, easy event creation, effective integrations with local and global event APIs, and content distribution — making it simpler to market multiple events in a highly distributed and digital world.

Can I customize my event calendars with Townbase EventGuide?

Yes! Townbase EventGuide allows you to customise your event calendars to reflect your branding and create unique audience experiences with advanced custom recommendations.

What analytics features does Townbase EventGuide provide?

Townbase EventGuide provides advanced analytics with insights into audience engagement and event performance. It supports PowerBI, Tableau and any custom analytic solution you use.

How does Townbase EventGuide enhance audience engagement?

With Townbase EventGuide, you can expand your audience by up to 10x through engagement-driven calendar designs and a simple, intuitive user interface that captivates and retains users effectively.

Is it easy to integrate Townbase EventGuide with my existing tools?

Absolutely! Townbase EventGuide offers seamless integration with your favourite event platforms, allowing you to easily add the solution to your website and enhance your current marketing stack.

How is GDPR handled with Townbase?

Your own CMP is implemented always as part of the onboarding journey and your developers will get tools to work on their magic too.

Does Townbase adhere to WCAG 2.1 AA guidelines?

Yes, Townbase products are WCAG 2.1 AA audited and we perform audits regularly.

Start your journey with us today

Discover a smarter way to create engaging media services together with a European company. We help you offer your audiences something everyone wants to know — and doesn't want to miss out on. With Townbase, your service is never suddenly blocked by one person's decision on another continent.

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